The aspect of this advertisement that attracts the viewers attention is the image itself. The Saab 9-7X SUV takes up the majority of the advertisements space, you can't avoid not looking at it. In addition to that the vehicle is shiny, clean, and looks nice. It looks powerful too. The first sentence in the statement is bold and large, grabbing your attention even more. 'An SUV with altitude', through subtlety the message makes the viewer think that this vehicle is superior to others, the higher you are the better. What develops desire is the words used in the bottom paragraph. They give the audience a small insight on the history of how Saab was founded by 16 aircraft engineers. Some people viewing this ad may think that they themselves would think it's awesome to have a vehicle influenced by aircrafts. The very last two sentences of this advertisement brings the audience/viewer into the ad itself by addressing the audience. 'After all, once you've built jets, you don't build just another SUV. Enjoy your flight.' By addressing them you then make the audience think it's all about them, which it might be.
Within this advertisement is a few propaganda tools and rhetorical devices. There's a great amount of repetition within the advertisement that's used. The company constantly refers to the fact that it's an SUV and that the car was built by Saab. There's also the repeated reference to aspects of flight where the ad mentions 'altitude', 'aircraft engineers', 'jets', and 'flight'. There's the Saab company logo clearly printed in the top along with their slogan 'Born From Jets' as well. They make use of jargon slightly by using fancy terms like '300-hp Displacement on Demand V8 engine' and using sentences that make it seem all the better like 'optimizes fuel efficiency without sacrificing performance'.
The big idea of this advertisement is the influence that flying and altitude has on the company Saab and their 9-7X SUVs. In service of the big idea; their most powerful sentence in large and bold letters 'An SUV with altitude'. The company really tries to emphasize the way the SUV embraces the company's history and the fact that they're car designs are superior by having more altitude. They state that 'Saab was founded by 16 aircraft engineers and their spirit lives on'. They're still embracing their history and using it in their cars. They've built a powerful new SUV
The targeted audience for this advertisement would be the North American market and it's buyers and sellers. The bottom left of the advertisement shows a tiny Saab Automobile USA sign and the price given is in dollars as well.
Within this advertisement is a few propaganda tools and rhetorical devices. There's a great amount of repetition within the advertisement that's used. The company constantly refers to the fact that it's an SUV and that the car was built by Saab. There's also the repeated reference to aspects of flight where the ad mentions 'altitude', 'aircraft engineers', 'jets', and 'flight'. There's the Saab company logo clearly printed in the top along with their slogan 'Born From Jets' as well. They make use of jargon slightly by using fancy terms like '300-hp Displacement on Demand V8 engine' and using sentences that make it seem all the better like 'optimizes fuel efficiency without sacrificing performance'.
The big idea of this advertisement is the influence that flying and altitude has on the company Saab and their 9-7X SUVs. In service of the big idea; their most powerful sentence in large and bold letters 'An SUV with altitude'. The company really tries to emphasize the way the SUV embraces the company's history and the fact that they're car designs are superior by having more altitude. They state that 'Saab was founded by 16 aircraft engineers and their spirit lives on'. They're still embracing their history and using it in their cars. They've built a powerful new SUV
The targeted audience for this advertisement would be the North American market and it's buyers and sellers. The bottom left of the advertisement shows a tiny Saab Automobile USA sign and the price given is in dollars as well.
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